Email Marketing Audit: 15-Point Checklist to Improve Performance
Email marketing can be a tough nut to crack. You pour your heart into crafting messages, hit send, and then wonder if anyone's even noticing…
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Re-Engagement Campaigns: How to Win Back Inactive Subscribers
Have you ever noticed some of your email subscribers aren’t opening your messages like they used to? I ran into this snag myself. It's pretty…
Email Design Best Practices: Mobile-First Examples That Convert
Struggling to make emails look good on phones? Trust me, you're not alone. Discovering that a mobile-first approach could solve a ton of responsive email…
Plain-Text vs. HTML Emails: Which Performs Better?
Picking between plain-text and HTML emails can leave you scratching your head. It sure had me puzzled when deciding what's best for email marketing in…
How to Write a Killer Email Call-to-Action
I want to talk about making a killer Call-to-Action (CTA) for your emails. A CTA is like a sign that tells people what to do…
Creating Customer Journey Maps for Strategic Email Marketing
Email marketing can be a real challenge. Sometimes, it feels like our messages just vanish into thin air, leaving us wondering if they're making any…